The president of sales for a Fortune 150 company urgently needed to introduce a bold new sales organization. The goal was to institute a new global sales culture that would drive much-needed growth.
Brad Nixon and his team assumed leadership of the company’s sales conference with the task of repositioning it as a strategic event focused on motivating and informing the company’s global sales force. The program they developed aligned the sales force around common messages, goals and strategies. As part of the media for the event, they produced an engaging and creative video with an innovative storytelling approach to introduce the selling theme.
A unified structure for global sales operations was put in place. Now in its fourth year, the new conference model is well-established, with attendance growing and participation increasing among portions of the company previously unwilling to participate and engage.