New Business Launch: the Website

When the principals of one of the world’s largest staging, lighting and production companies spun off a new enterprise, they engaged Zennetics® as the agency to provide positioning, branding and communications strategy.

2XD Productions designs, builds and operates large-scale environments for the event and exhibit industry. Already well-established in the automotive exhibit business, their first objective was to establish the continuity of the new operation with the reputation and reliability of the predecessor firm.

Zennetics designed a fast-paced production schedule, beginning with the development of a new graphic identity.

A top priority in the production stream was to mount a fully functional website that identified 2XD’s admirable accomplishments and could serve as a portal for current and prospective clients to engage with them.

The Zennetics associate network of designers, writers and producers developed 2XD’s new identity and logo, developed a website structure, wrote copy for the pages and collected imagery that illustrated 2XD’s capabilities, accomplishments and major client portfolio.

Just in time for 2XD to propose the production of an exhibit at one of the most important automotive shows to one of the world’s most prestigious auto manufacturers, we turned on the website.

2XD is already securing continuing contracts with existing clientele, and signing new business.

See their website at Be certain to subscribe to their blog and newsfeed. We’re working with 2XD to deliver those on a regular basis.