The Power of Video Recruits Seminar Attendees

The Southern California Glass Management Association (SCGMA) is a progressive trade association representing union-affiliated glass and glazing contractors in California. SCGMA members are leaders in the commercial construction and residential industries and specialize in the building envelope including curtain wall and unitized glazing, aluminum panels, doors and windows. SCGMA members rely on architects, planners, designers and construction project managers to accurately specify the proper materials and use the appropriate installation methods for their products to perform in the way they’re designed.

SCGMA holds regular seminars to inform architects and others about the proper use and installation of a variety of glazing systems. To promote these seminars, they turned to Zennetics to write a compelling script for a website video to bring to life the deep level of hands-on involvement and skilled instruction available through the seminars.

Zennetics partner 24KT Sound and Video shot and edited the program.