Change or Fail — The Live Kickoff

Entering its 50th year of operation, a global technology powerhouse was ill-positioned to compete. A fragmented sales model, a confusing matrix of organizations across its lines of business, and outmoded compensation models that failed to reinforce the most important behaviors were all part of the problem.


Brad Nixon served as communications lead for the company’s most sweeping reorganization in fifty years. Collaborating with colleagues around the globe, he designed and directed a global communications program that spanned all disciplines, organizations and geographies to allow every employee to play a role in making the change. The introduction of a global sales organization and globally-aligned compensation plans focused on closing sales were critical to the company’s success.


The celebration kicked off at the company’s annual executive conference, focused on new sales and growth initiatives. To help drive home the selling theme for the conference, Brad created a video with an innovative approach that used the power of motion media to appeal to the viewers’ investment in the company’s future success.


The company successfully inaugurated its new global sales organization and shifted its focus to emerging high-growth markets.